After France Télévisions & Brut., the Festival de Cannes welcomes BMW and Campari on the Croisette

After partnering with France Télévisions & Brut., the Festival de Cannes is thrilled to welcome BMW and Campari which, alongside its long-standing partners, will be instrumental in promoting the event’s continued influence.

As the most important cultural event in the world, the Festival de Cannes is the ultimate place where film lovers meet up every year. Supporting this event dedicated to all kinds of films is about helping both established and budding talents expand their influence internationally, turning the spotlight on the films of yesterday and those of tomorrow, encouraging meetings that will allow films to come to life in the most beautiful setting – the silver screen – and that of the Palais des Festivals is named Lumière!

In 2022, BMW joins the Festival de Cannes as the official automotive partner to provide a fleet of fully electric and hybrid cars exclusively, in line with the environmental policy we initiated in 2019.

Campari will be on the Croisette and alongside the Festival for the first time. In 2022, they will open an exclusive reception venue, specially built for the occasion.

Just as a reminder, with France Télévisions’ multiple outlets and Brut. being established in over 80 countries, our new media partners will provide far-reaching, unprecedented coverage both in France and internationally.

As a new chapter is about to be written in the history of the Festival for its 75th edition, we would like to say how thrilled and proud we are that all of our partners, suppliers and sponsors have come forward in 2022 – and to extend our heartfelt thanks to them for their invaluable, unwavering support.

We will see you all mid-April for the press conference to announce the 2022 Selection and on the Croisette from May 17 to 28 to celebrate with us the 75th Festival de Cannes.

« At a time when the world is going through a difficult period, with the cultural industries having been hit particularly hard, we are extremely proud and happy that such exclusive, complementary brands and institutions have supported us for a great many years. Their commitment held fast, intensified and was even maintained over time, regardless of the economic situation we’re in. For that matter, we wished to congratulate our long-standing partners Chopard and L’Oréal Paris, as they will celebrate their 25-year continued support of the Festival during the upcoming edition. »

Pierre Lescure, President of the Festival de Cannes

« Our partners are also brands which, in the various initiatives they have developed, are involved in all debates and issues our society is facing. As our dialogue and support are mutual, we will be able to sustain close relationships that we hold dear. Therefore, the 75th edition is the opportunity to welcome to this very exclusive club four new partners, including France Télévisions & Brut., BMW and Campari that, each in their own businesses, will help promote our venue across the world. We cannot wait to start new, groundbreaking projects with them and to lead the Festival into a new promising era.»

Thierry Frémaux, General Delegate of the Festival de Cannes