The Green Carpet will be rolled out at Jelmoli this coming September. As a new Co-Partner of the Zurich Film Festival, the spotlight of the Zurich-based premium department store this autumn will be on film, fashion and the perfect Green Carpet look.
The Zurich Film Festival (ZFF) and the tradition-steeped house of Jelmoli are proud to announce a new partnership. The two Zurich-based institutions have more in common than just their place of origin. Both Jelmoli and the ZFF are synonymous with diversity, high quality and unique experiences. “Fashion and film have enjoyed a strong and long-standing relationship. It is for this reason that we are delighted to have found a perfect new partner for the coming years in Jelmoli. As well as being mainstays of Zurich as a location, the two institutions are also pioneers in their respective sectors when it comes to diverse and creative development,” said Elke Mayer, Managing Director of Spoundation Motion Picture AG, the outfit behind ZFF’s marketing, partnerships and event organisation.
Customers at Jelmoli on Bahnhofstrasse can also look forward to a few nice surprises during the festival, which runs from September 23 until October 3, 2021. “As a local happening with international flair, the Zurich Film Festival has a lot in common with Jelmoli. We are proud to kick off this enriching partnership this year and are delighted to roll out the green carpet for our customers and bring a bit of Hollywood to Bahnhofstrasse,” says Nina Müller, CEO Jelmoli.
In addition to other exciting plans, the huge Jelmoli Styling Lounge is a mood-setting highlight that offers everything from hair and make-up to elegant evening wear, shoes and accessories for the perfect Green Carpet look. Drawing on special encounters and shared experiences, the recently announced ZFF campaign “Fall in Love with Movies” is set to adorn the façade of Jelmoli during the Autumn and invite the public to immerse itself in another world at the ZFF – ‘cause life is better with movies!